Digital Strategy

Digital Strategy is a course that explores the role of digital technologies in modern business strategy. The course covers a range of topics related to digital marketing, including website design, social media marketing, content marketing etc.

Buy $699.00

Course curriculum

1. Module 1
1. Module 2
1. Module 3
1. Module 4
1. Module 5
1. Module 6
1. Module 7
1. Module 8
1. Module 9
1. Module 10
1. Module 11
1. Module 12
1. Module 13
1. Module 14
1. Module 15
1. Module 16
1. Module 17

About this course

$699.00
17 lessons
5 hours of video content

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Digital Strategy

Course curriculum

Introduction Digital Strategy certification course

Strategic Communications Planning

Customer Focus and Segmentation

Attitudinal and Behavioural Objectives

Communications Strategies and Tactics

Stages and Activities of The Digital Strategic Management

Partnering externally and internally

Integrated Media: Digital and Analogue

KPIs and PIRs

Data Collection

Market Analysis: Tools

Market Analysis: Create a Buyer Persona

Market Analysis: Customer Engagement Analysis

Market Research Process

Conversion Rate Optimization Pillars

Advanced Search Engine Marketing

Advanced Social Media Advertising

About this course

Discover your potential, starting today